Black Friday 2021 is one of the most anticipated days of action alongside Amazon Prime Day and Cyber Monday. This tradition, which dates back to the 1960s in the US and takes place on the fourth Friday in November, is the perfect opportunity for Christmas shopping and to stock up on the latest fashion and technology trends.
When is Black Friday 2021?
As previously mentioned, Black Friday does not have a specific date as it is directly related to Thanksgiving in the United States, which is traditionally celebrated on the fourth Thursday of November. This year it will take place on November 26, a day when hundreds of thousands of people will be doing their homework, both in stores and online.
Black Friday usually starts on Friday at 12:01 a.m., but companies like Amazon have brought this date forward for several years, so in 2020, for example, it started a week earlier. When it comes to the best times to shop, it’s no surprise that the first and last hours of the day, as well as the midday hours that coincide with the lunch break, are the busiest times.
How long are the discounts valid?
As every year, Black Friday will last all day, although more and more brands are starting to reduce their prices for several days – in some cases all weekend. For those who can’t make it to Black Friday, there’s also the Cyber’Monday alternative. This was introduced a few years later when online trading developed and was historically reserved for online trading only.
Which fashion and beauty brands offer discounts?
Although more and more companies are participating in this campaign, there are some sectors in which significantly more are bought on this shopping day. Divided by category, technology is undoubtedly one of the most popular product groups, followed by big fashion brands such as Zara, Mango or El Corte Inglés, as well as Amazon and other multi-purchasing platforms.
In general, the fashion brands of the Inditex group offer discounts of around 20%, while other brands such as H&M have even higher discounts.
Black Friday 2021 shopping tips
A handy guide from VOGUE Business to the best fashion and beauty discounts points out important safety precautions, such as avoiding public Wi-Fi or being extra wary of potentially fraudulent offers. In these cases, it is best to use common sense and only buy from trusted websites.
We also need to use common sense when filling our online shopping carts. Don’t be swayed by whims or spontaneous offers that seem too tempting. If you haven’t had time to make a list of the things you need for your wardrobe this winter, you can take five minutes to start making a list. For example, Black Friday 2021 is a great time to shop for timeless basics and wardrobe essentials.
Luxury multi-brand websites like Mytheresa or Net-A-Porter also often offer special discounts – a good time to invest in buying your first luxury bag, for example, which you’ve been saving for a long time and this it will be a lifetime purchase. Investing in a classic is another piece of advice often heard when shopping.
This article originally appeared on Vogue.es.