Dusseldorf For many, they are the shopping highlights of the year: on so-called Black Friday and Cyber Monday in November, they provide the best bargains. But buyers should take a closer look.
True bargain hunters have them on their radar long ago and hope to be able to get those first Christmas gifts or long-awaited purchases at a reasonable price. Days of action based on the American model like this Black Friday November 25th AND “Cyber’nday” on November 28 are increasingly a problem in Germany.
Black Friday Black Friday comes from the USA and takes place every year on the Friday after Thanksgiving, the American harvest festival. Thanksgiving falls on the fourth Friday of November and marks the beginning of Christmas shopping.
Even in Germany, action days have become increasingly popular in recent years. Apple started it in 2006. Since then, “Black Friday” and “Cyber Monday” have gained importance for (online) commerce over time, so other retailers have followed suit. Hundreds of stores are now using the occasion to advertise numerous special offers.
The online store Amazon even uses a whole week to offer its customers cheaper products: the so-called Cyber Monday week extends from 28 to 4 December.
With so many shopping events, consumers can easily lose track. We give you five tips on how to properly approach campaign days:
- Compare offers: Before you dazzle at every little discount, it’s worth comparing prices with those of other providers. To get a bargain, you should check prices on multiple websites.
- Don’t be confused by the runtime display: Time is money – in the true sense of the word, you should not be discouraged when shopping online and risk making a bad purchase. A time indicator often runs on the side of web pages. This gives the consumer the impression that a particular product will soon be out of stock. This puts pressure on many customers. You have to avoid it and take the time you need.
- Pay attention to the payment options: According to the consumer advisory center, in the past there have been several fake offers in the “Marketplace” on the online retailer Amazon. In these cases, customers must pay in advance – but the products never arrived. The consumer advice center warns that the risk of dealing with “dubious sellers” increases, especially on campaign days such as Black Friday or Cyber Monday. Therefore caution is required, especially with “dream priced products”. Therefore, the consumer advice center recommends “paying only through Amazon’s secure checkout, by invoice or direct debit and not to be lured into a risky pre-paid purchase”.
- Enter shipping costs: Online customers must ensure that shipping costs are correctly stated on their purchases. These should also be easy for providers to find. Usually, but not always, shipping costs are mentioned next to the price. However, it is also possible to place a link or a star next to the price, which leads to a summary page with shipping costs. In addition, customs duties must be listed on the products so that there are no unexpected additional costs.
- How to behave correctly in case of a bad purchase: Use your right of withdrawal. Especially in the “shopping fever” one or the other item can be a bad purchase. In case of revocation, the online purchase can usually be returned as a return and refund without giving a reason up to 14 days after the delivery of the goods. For this, however, the product must be in new condition, and the packaging must also be original. In certain cases, return shipping costs may also apply.