This year in November it starts again: on Black Friday and Cyber Monday there are many bargains to be had. Be it electronics, household items or textiles – many product categories can be bought at drastically reduced prices. And only for a limited time. Participating retailers include Amazon, MediaMarkt and Saturn.
What is Black Friday?
Black Friday, which falls on November 25 this year, originated in the United States. Thanksgiving is celebrated here every November. Thanksgiving always falls on the fourth Thursday in November, and many Americans also take the following Friday off as a tie-in day to begin their first Christmas shopping. The consumer market responded to this tradition with more and more special offers, until bargain hunting became a tradition. In Germany, too, more and more retailers are taking part in Black Friday.
What is Cyber Monday?
Cyber Monday takes place the Monday after Thanksgiving and, like Black Friday, offers unique bargains. This year there are great deals on Cyber Monday at Amazon, MediaMarkt and Saturn, among others.
What are the exact differences?
In the US, only brick-and-mortar stores initially participated in Black Friday, but Cyber Monday was later established as the same event, only for online stores. Today, both offline and online retailers participate in Black Friday. Internet Monday is still only online shopping. Electronic devices such as mobile phones, televisions or smart watches are especially cheap to buy on this day.
Which event is worth more?
According to Business Insider, there are cheaper bargains to be had on Cyber Monday. On the one hand, this is probably due to the fact that on both days many products are offered and often the prices drop even more towards Monday. On the other hand, many consumers do their shopping on Friday. It is therefore in the interest of companies to further reduce prices in order to keep buyers interested.
Which event is more popular?
Black Friday is much more popular in Germany than Cyber Monday and thus brings higher sales figures. According to a survey by e-commerce Magazin, around 57% of Germans in 2019 said they would like to use Black Friday offers, while 27% would prefer to use Cyber Monday offers.
What are Germans interested in during Internet Week?
German interest in Black Friday and Cyber Monday remains high. According to Statista’s latest Global Consumer Survey, 48% of respondents planned to buy something on Black Friday or Cyber Monday in 2021. The trend is clearly towards online shopping. 37% want to look for bargains online. Only 11% say they try their luck in business.
But which product categories are particularly popular with Germans? According to the survey, 47% of participants intend to buy clothing in discount campaigns. At least 40% are interested in offers in the field of consumer electronics. This summary provides information about the shopping behavior of Germans during Cyber Week:
Are the same products discounted?
Some products are only available at reduced prices on Black Friday, others only on Cyber Monday. Black Friday is most valuable for buying expensive electronics such as televisions, game consoles or mobile phones. On Cyber Monday, small gadgets, electronics like smartwatches and fashion are sold at reduced prices. However, some Black Friday items are still available on Cyber Monday – at lower prices than on Friday. So it might be worth waiting until Cyber Monday.
Are the same dealers participating?
Traditional retailers without an online presence only participate on Black Friday. Many online retailers, including Amazon, offer attractive deals on both Black Friday and Cyber Monday.
What other sales events are there?
Not only Black Friday and Cyber Monday are good for bargain hunting. Saturn and Media Markt, for example, are turning Black Friday into a Black Month this year – and Amazon even into a Black Week. So there are items on sale for a whole week. This year, Amazon’s Black Week begins on November 18 and ends with Cyber Monday on November 28.
Conclusion: What is most valuable to me?
Which event is most valuable to you depends largely on the products you want to receive. Shop for larger, newer electronics or items that are only available offline on Black Friday. You can also get smaller or trendy electronics for a low price on Cyber Monday. However, you should make sure that these are already available on Black Friday. Products that are particularly popular, such as new headsets or game consoles like the Playstation or Xbox, may be marked down in price by Cyber Monday – but they usually sell out before then. It is best to find out about offers from individual sellers in advance so that you can plan your purchase at the right time and not miss any bargains.