Dusseldorf – From racing boat to catwalk: Entrepreneur Roger Klüh (57) and his fiancee Jessica Frühbrodt (27) now want to get off to a flying start in the world of fashion. Her fashion label “Apache Star” will be launched on Thursday!
Named after Klüh’s world-record speedboat, which he used to race from Key West (Miami, USA) to Cuba in just 90 minutes in 2015. Klüh saw the move as a sign of peace between the two countries that they were enemies at the time.
T-shirts, jackets, hoodies and accessories: fashion is sporty and aims to symbolize freedom and fighting spirit
With their fashion, the couple in love from Düsseldorf would like to take up this very theme again: “Fashion symbolizes freedom and fighting spirit. Especially in relation to human rights and international understanding”, says the entrepreneur to BILD. It reflects the uniqueness of his racing boat’s history. Therefore, the fashion is sustainable, sporty and casual.
Not exactly cheap: shirts cost around 70 euros, hoodies around 150 and jackets from 200 to 400 euros
However, his fiancee Jessica had the idea for the design: “Even during my studies in London, I had the desire to realize myself.” He finances the project entirely himself. “I want to distance myself from the societal idea of being a young doll and having a sugar daddy. I’m far from a ‘fashion bird’,” says the 27-year-old, who met and fell in love with her Roger five years ago in Fuerteventura.
The couple have been engaged for three years, recently traveled around Europe in a caravan for a year and are already hitting the road with their first project together.