Emilia Schüle and more: Here’s how stars try to live fashion sustainably

German consumers buy around 60 pieces of clothing each year. According to the Federal Ministry of the Environment, 40 percent of clothing is never or rarely worn and often ends up in the trash. Therefore, sustainability is also the order of the day for many in fashion. “We have a responsibility to the next generation,” says model Papis Loveday (45) at the opening of the new Longchamp flagship store in Munich. “The most important thing is to reduce fast fashion. People often shop, buy and wear the pieces only once. The things then are often made of plastic, cheaply produced and usually don’t last long.”

Emilia Schüle wants to “rethink her consumer behavior”

The alternative? “When I buy something, I go for high quality and I’m happy to spend more money on it. I take good care of things and bring them for repairs. For example, I have shoes in my closet for 18 years. “, he says Loveday. The presenter Victoria Swarovski (29) even has an older piece of clothing in her closet: “A frog-colored Chanel blazer from my great-grandmother, who is certainly over 50 years old. It’s back in style now and I’m always asked where I got it.”

Emilia Schüle (29) also finds it important to rethink one’s consumer behavior more and more. “I notice myself that I am becoming more and more aware of my purchases,” says the actress. “When I worked in Paris last year, I became a real fan of vintage shopping. There you can find an Italian cashmere sweater for five euros, for example. I also bought a beautiful leather jacket – I love wearing leather, especially products vintage.”

Sustainability is also high on Longchamp’s agenda. Since 2022, the entire “Le Pliage” collection has been made from recycled polyamide. When it comes to leather, the brand attaches great importance to high animal welfare standards and only uses leather from animals that are primarily intended for consumption. Longchamp hopes that by using the durable material, leather bags will be repaired and passed on to the next generation.

Even with model and presenter Rebeka Mir (30), clothes run in the family: “I try to wear everything for a long time. If I don’t like something anymore, my little sister is happy about it.” While cleaning out her closet, she recently found items “I’ve had since I was 16 or 17.”

Sara Nuru ‘doesn’t follow trends’

Model Sara Nuru (33) prefers the motto “less is more” when shopping. “I generally don’t shop a lot. I know my closet very well and I know what I have. When I buy something new, I consciously make sure it goes with my existing closet. I also don’t follow trends, preferring to build on the basics classics that you can easily combine with each other.”

So it is with model Mandy Bork (34): “For me it is especially important to buy pieces that I will really have for the rest of my life. I just bought a sports jacket that I am sure: I will wear it I will I’m still in 20 years”. She places more and more importance on the fact that the clothes she buys are sustainably produced. But it’s important to “find the balance”: “If you buy something that’s not 100 percent sustainably produced durable, then at least it should be something you will wear for many years.” Bork herself has a cashmere sweater in her closet, which she bought 13 years ago: “I take good care of it and take it to the cleaners chemical every few months. The sweater is still great.”

Model Toni Garrn (30), actor David Schütter (31), actress Lilly Krug (21), model Alena Gerber (33), Lilly zu Sayn-Wittgenstein (50), TV presenter Rabea Schif (44), actress Taneshia Abt (34 ). ), actress Gizem Emre (27) and many others.

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