After the Adidas x Gucci collection, a new luxury-meets-sport collaboration has now been announced: Nike x Jacquemus. The international sports label and the French brand it have collaborated on a capsule collection that aims to “Celebrate agility”. of contemporary athletes”.
Vintage Nike meets modern Jacquemus
Nike adds another brand to its collaboration arsenal, after Louis Vuitton, Stüssy or Comme des Garçons, now comes Jacquemus. The French brand was designed by Simon Porte Jacquemus and the native of Marseille managed in a short time for his label to be synonymous with the south of France. Sensual cuts, summer colors and artistic accessories remind you of a day at the beach on the Côte d’Azur. (Talking about summer shirts: These are the most beautiful models for 2022)
Now creating a capsule collection for sports giant Nike, he wants to “reinterpret athletic women’s sportswear in a minimalist way.” Nike’s ACG collection (“All Conditions Gear”), the brand’s 90s campaigns and Humara sneakers are cited as inspiration by Simon on Instagram, as well as a first look at the collaboration’s apparel and creative process:
Content on Instagram
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The collection of unisex sneakers and accessories aims to bridge the gap between sports and everyday life. Nike wants to reach a young, stylish generation and thus further develop sports culture.
A sporty ready-to-wear collection for next summer that you won’t want to miss. Available June 28 on the Jacquemus website.
Simon Porte Jacquemus founded his eponymous label in 2009 when he was just 19 years old. Bringing a new freshness to the Parisian fashion scene, his collections are deconstructed and surreal. Jacquemus turns archetypal French concepts like the Breton ribbon on its head and works between the poles of the commercial and the conceptual. He cites the Japanese brand Comme des Garçons as one of his reference points. His playful approach to pushing the boundaries of French fashion earned him a finalist spot and a special prize at the LVMH Awards in 2014 and 2015.
Simon Porte Jacquemus at Jacquemus!
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