What is Y2K style? Early 2000s fashion is making a comeback

The 2022 version of the Britney and Justin denim look reimagined by Julia Fox and Ye aka Kanye West. Kanye West (Ye) and Julia Fox “back in the day” in Paris in a partnered, oversized vs. cropped look. His look is by Balenciaga, her top, reminiscent of Jean Paul Gaultier’s Madonna corsage, is by Schiaparelli.

Coloring in #Y2K style

A$AP Rocky

Christian Vierig/Getty Images

“They don’t ask me how to dress properly.” A$AP Rocky, here in a tie-dye sweater, says he wears what he feels like wearing and doesn’t like to be smuggled into any style stereotype.

Best Shops for Y2K Style:

  • SSense
  • Broken Arm
  • Voostore Berlin
  • Pinneaple Factory

Also Read: 100 Best Clothing Stores in the World

What distinguishes 90s grunge from Y2K style?

The early 90s was grunge. In the early 90s, fashion transitioned from the cool, logo era of the 80s to an era shaped by bands like Nirvana and his idol Kurt Cobain. The grunge style of ripped jeans, checked shirts and frayed shirts was in stark contrast to the pop world of the 80s. It was about not being seen. It was also the beginning of streetwear as a new form of luxury.

The best movies about Y2K style:

These 5 Movies From The 2000s (And 1 From 2023) Are The Ultimate Style Inspiration

match club

At the turn of the millennium, David Fincher’s Fight Club hit theaters, and its fatalistic vision of masculinity suited the apocalyptic state of the turn of the century. Nothing says early 2000s like Brad Pitt, studded, smoking a cigarette in tight red leather pants. More sex is not possible!

The ugly coyote

Coyote Ugly starring Tyra Banks is a millennium classic, also released around the turn of the century. Set in New York, the film takes its style from the grunge echo of the Big Apple in the 90s. Women are calling the shots, dominating the strip in crop tops and leopard prints. Coyote Ugly stands for sex and emancipation, for cultural change and the resulting generational conflicts.


The whimsical aesthetic of 2001’s Zoolander also lends itself to the equally ridiculous script. The film caricatures the fashion industry and the fashion that graces the runways. Ben Stiller, as the main character Derek Zoolander, dresses in glittering silver, leopard-print suits. Laughably exaggerated glam!

Donnie Darko

Although 2001’s Donnie Darko features wild youths dressed in black or school uniforms and hardly represents the style, Donnie’s Halloween performance in a skeleton costume is too iconic not to mention. For those who grew up during the millennium and beyond, the skeleton costume represented their search for authenticity, as reflected in the famous line from the movie “Why are you wearing that stupid costume?” becomes clear.


Greta Gerwig (Lady Bird, Little Women) directs and stars Margot Robbie and Ryan Gosling. If that’s not enough for you, here’s the plot: The focus of the movie is a doll who lives in Barbieland and is forced to travel from the dream world to reality because of her imperfection. In this journey (adventure) she discovers that perfection can only be found within…

The film hits theaters on July 21, 2023.

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